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Main Video Content Area

Understanding the Engagement Section in GA4

Oct 18, 2026
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Let's dive into the Engagement section to explore what users are doing once they visit your Digital Academy. Learn how to track key actions like demo starts, video views, and page interactions. By understanding how users engage with your Academy, you can improve their experience and keep them coming back.

About this resource

This video walks you through the Engagement section in Google Analytics 4 (GA4) and how it applies to your Digital Academy. You'll learn how to track key user actions such as demo starts, video views, and page interactions. Understanding these engagement metrics helps you see what users are doing after they arrive, so you can improve their experience and encourage them to return.

Questions this resource answers

What does the Engagement section in GA4 show?
It shows what users are doing once they visit your Digital Academy, including actions like demo starts, video views, and page interactions.
What types of user actions can I track in GA4's Engagement section?
You can track key actions such as demo starts, video views, and page interactions within your Digital Academy.
How can GA4 engagement data improve my Digital Academy?
By understanding how users engage with your Academy, you can improve their experience and encourage them to return.